I type this new post as I am eating a package of delicious Cherry Pop-Tarts. Oh how I love my PTs so much! I am the queen of PTs and eat them for breakfast (mostly the fruit-flavored ones), lunch (ones such as the amazing cinnamon sugar), dinner (random), and dessert (confetti cake, or ones like apple strudel that is to die for)! I also have them as snacks throughout the day. PTs are good right from the shiny foil packaging, toasted, microwaved, and frozen like the cookie dough!
Pop-Tarts make up a shelf in my pantry of about a dozen boxes. They also take over my freezer, space on top of the fridge since there’s no more room in the pantry, and in my bedroom for days that I’m too lazy to make the decent down to the kitchen. I’ve thought about leaving a box in my car for days I like to (carefully) eat while on-the-go, but with the changing of the seasons and temperatures, especially in Pittsburgh where it goes from summer to winter in a day, it’s tough.
Being such a huge PT fan, I am always scoping out their website for the new and upcoming flavors. For Fall, I was delighted to see Pumpkin Pie and the spookilicious chocolate remake. I read the comments on the flavors and there was nothing but rave reviews on how they matched the flavor perfectly to a fresh-baked pumpkin pie. I took to the stores far and wide in search for the PTs after using the store-locator on their website to see who carried them. The locator failed me after searching two different grocery store brands. I then took to Walmart and luckily found a big box. I was only able to find one of the last boxes because I started searching as soon as they were released to stores. I tested them out at home both right out of the package and heated. I must say, they tasted exactly like pumpkin pie, but for some reason, I cannot eat them. It is a major mind trickery and my brain and stomach can’t handle that haha.
Once Fall passed, I went on the website again in November to find out they would be releasing Sugar Cookie Dough and Gingerbread PTs for Christmas! Sugar Cookie Dough!?!?! I sprung out of bed to spread the word in my house in excitement! I love cookie dough, I love their chocolate Chip Cookie Dough PTs, and I love their Cinnamon Sugar PTs. This was going to be the ultimate PT! I immediately searched every store and looked on empty shelves for flavor-tags. NOTHING! I rushed to Walmart…NOTHING! I was getting so anxious at this point, and posted a status on Facebook for anyone and everyone to search in their local stores and have their families/friends do the same. I had people telling me they looked, but found nothing. My mother got in on the hunt and went everywhere in the Pittsburgh-area only to come out empty handed. She asked all of her co-workers to help search their stores too, and still nothing! My family and all of our co-workers and friends that live far and wide could not find any, even outside of the county! Absolute blasphemy!!!
There was much dismay within the house, so my mother decided to write to Kelloggs; a good old-fashioned letter stamped and mailed, not e-mailed. She told her of my love and loyalty to Pop-Tarts, our failed, determined search for the limited edition PTs, and her’s and our’s devotion to Kelloggs in general. Apparently reading the thousands of disappointed comments on the website on how the flavor cannot be found and is sold out everywhere isn’t reaching the right people.
About a month went by. In the early morning, our doorbell rang on a Tuesday. I didn’t want to get out of bed, so I ignored it. My sister, on the otherhand, went downstairs to the door. I didn’t even ask, I just got ready and went to work. It wasn’t until later that we were at dinner and my sister told us there was a package at the door. The box happened to have ‘Kelloggs’ on it. There was much excitement on the way home. We surrounded the box, and it was opened. On top of everything inside, there was a letter signed (in ink) by the VP, GM of Pop-Tarts. The letter read:
I know it might sound strange to respond to your letter with gratitude, but I will nonetheless – Thank You. I’m the Vice President General Manager of the Pop-Tarts business, your letter reached us and we have treated it with the highest of importance. In your note, you stated that Kellogg no longer values you, and nothing could be further from the truth.
I started with my thanks, because I value the time and effort that you put into contacting us with your experience. Consumers like you and your daughters are why we come to work every day – we want nothing more than to deliver you an outstanding experience, from the moment you hear of the food to the time you eat and enjoy it. I’m honored that your daughter loves the brand so much that you were willing to search for it in seven different stores. I’m also distressed that the product you were seeking was unavailable.
Lori, I hope you will accept my apology that you couldn’t find Limited Edition Sugar Cookie Pop-Tarts. They were much more popular than we anticipated, and the limited quantities we produced were obviously not enough to meet the demand for the product. Again, thanks for your letter – along with the dozens of other inquiries we received, it helped us to better understand the item’s popularity. We will do our best to meet the demand for these seasonal product releases in the future.
I’d like to send you some Limited Edition Sugar Cookie Pop-Tarts for your family to enjoy, along with a few other surprises – please be on the lookout for them.
Your family is incredibly important the Pop-Tarts brand and the Kellogg company. I hope we can continue to have the opportunity to delight you for years and years to come.
Inside the box underneathe the letter was:
Four 12ct boxes of Sugar Cookie Pop-Tarts**Three Pop-Tart bags**One Pop-Tart container**One Pop-Tart T-Shirt**One Pop-Tart Mug
I am glad that the company acknowledged us. A box or two of the SCPTs would have been what was expected if anything. That entire box worth of goodies? That was above and beyond, and that helps maintain my love and devotion to the product and company. My plan is to write back to them with a picture that I took with all of the PTs we have along with what was sent to us. The picture is below.